Drync, LLC announces "Drync Wine" – mobile "Lifestyle" solution for the iPhone
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Analysis Summary
Neutral to Positive
on Drync, LLC’s announcement of their iPhone application. While a mobile platform will be incredibly crucial to the future of wine sales, particularly to millenials, how a producer’s selection is made available and how this helps drives sales is unclear mainly because of data portability issues (which are beyond Drync’s control).
Market Impact: LOW
This is one of multiple applications available on the iPhone and the impact to wine sales only comes when producers can publish content once and reach the most users. This application doesn’t enhance a producer’s or consumers reach in any significant way.
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