Vinfolio Launches Wine Prices – Free iPhone Application
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Analysis Summary
Positive
Vinfolio is quietly building one of the strongest online businesses in the wine industry. They’ve done a remarkable job focusing on a valuable niche of wine drinkers – true oenophiles, wine collectors, investors and enthusiasts. This free iPhone application extends the breadth of services and ecommerce to a mobile platform giving access to critical information anywhere and anytime a collector may need it.
Market Impact: Medium
Vinfolio is a financially sound company with a dominant position for a unique and affluent niche. Their core customers are served even further through this mobile application. While it may not appeal much to the average drinker or even wine hobbyist, the Wine Prices tool provides the avid collector with a wide breadth of very clean data on rare wines and it gives these investors a mobile platform to confirm auction pricing anytime and anywhere.
