The State of Wine Industry Social Media
Published in May of 2009, our first white paper, “The State of Wine Industry Social Media”, explores the impact of social networks and social networking tools on the wine industry. It profiles the social networks available at the time, both within and outside the wine industry, looking at them with a view toward assessing their impact on the industry as a whole. It also takes a comprehensive look at what motivates people to participate in various Social Network sites on the Internet.
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