May 1, 2009

The State of Wine Industry Social Media

Published in May of 2009, our first white paper, “The State of Wine Industry Social Media”, explores the impact of social networks and social networking tools on the wine industry. It profiles the social networks available at the time, both within and outside the wine industry, looking at them with a view toward assessing their impact on the industry as a whole. It also takes a comprehensive look at what motivates people to participate in various Social Network sites on the Internet.

For Your Continued Enjoyment...

December 21, 2012

Waiting for Godot...

“Nothing happens, nobody comes, nobody goes.” - Estragon - Waiting for Godot As we approach 2013 we spent... more

May 23, 2012

If you think we have it tough, check out the ...

A few days ago I wrote about the struggles and challenges we have as a... more

March 28, 2012

Hey Wine Industry, You’re Looking at Wi...

A great post by Meg Maker made me reevaluate the industry’s perspective on wine bloggers. I... more

March 19, 2012

The Profiles of Social Media People in the Wi...

We’ve had the privilege to see the wine industry evolve over three years in the usage of... more

As Seen In

  • Mashable
  • KillerStartups
  • InformationWeek
  • The Washinton Post
  • KQED
  • The New York Times