Snooth Launches iPhone Application
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Analysis Summary
Neutral
While a mobile platform will be incredibly crucial to the future of wine sales (especially point of purchase sales), particularly to Millennials. However the mobile applications need to have strong clean data and/or useful services that make it easy to leverage the information that is meaningful to consumers and allows connection with the trade and wineries.
Market Impact: Potentially LOW
This is one of multiple similar applications available on the iPhone. Until Snooth gets greater retailer penetration for its location based services, this application has less usability, innovation and value than other iPhone Apps focused on user generated reviews.
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