Vinfolio Launches the Vinfolio Marketplace
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Analysis Summary
Positive
In early July 2009, Vinfolio will be releasing an innovative marketplace coupled with a tight partnership with CellarTracker.com. Aggregating supply from users’ VinCellar and CellarTracker accounts, the Marketplace will potentially have the largest selection in the world for high end wines and more. What is groundbreaking and innovative in the program is the ability for wineries and importers to participate in the Marketplace.
Market Impact: Potentially HIGH
The ability for wine aficionados to buy and sell wine through the Vinfolio Marketplace will allow unprecedented access to long tail wines at all levels of price points creating a healthy and stable marketplace. Moreover, the ability for winery participation injects unique and possibly lower than market placed wines without creating channel conflict due to anonymity.
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