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Analysis Summary

Neutral to Positive

As with similar services, a Wine and Food pairing widget adds value to any wine search by answering often the most intimidating question to consumers – What wine to drink with what food? By partnering with Yahoo, Time Inc and Conde Nast, Snooth not only has access to over 1,000 recipe categories to offer the consumer but also an audience of up to 20mil relevant monthly visitors (the largest audience possible*) to offer retailers in Snooth’s database. However, the results to the pairing search needs to maintain integrity of suggestions and transparency.

*Measured by unique visitors to the page
not guaranteed brand impressions

Market Impact: Potentially HIGH

Although this is similar to a variety of other applications available online, Snooth’s partnerships offer potentially higher market penetration. With the benefit of a large database of retailers that are encouraged to maintain their own brand visibility and integrity, the exposure of their suggested wine pairings will have a greater, wider reach dependent on the wine’s availability in the state.