VinoVisit Launches Website and Widget
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Analysis Summary: Positive
As tasting rooms boast an incredible 48 million visits a year and fall only second to Disneyland as the top tourist destination in California, it’s easy to see the impact and importance they have in the wine industry. However, until now wineries have lacked a single tool or software application designed to accommodate and capitalize on their tasting room traffic. VinoVisit provides both customers and wineries with practical reservation management solutions through their website: a winery search engine, an itinerary creator, their reservation widget and a reservation management dashboard. And while the ultimate benefits of their software is yet to come, the thoughtfulness of their development, strength of their platform and power of their strategic partnerships will ensure a successful product.
Market Impact: Moderate to High
VinoVisit is the first reservation service of its kind with a goal of “Monetizing the 48 Million Annual Visits to the Wine Country” making it more manageable for visitors to plan trips to wine country and automating the reservation process. Although an ambitious goal, particularly considering the sluggish release of key features, we believe that VinoVisit’s ability to increase winery exposure while redefining the way wineries connect with their visitors could have a strong impact on the market.
Excellent report on VinoVisit – innovative ‘open table’-like app for winery tasting rooms.
Thanks for all you do for winery social media marketing, you are definitely the 800 pound gorilla in the field. I am adding you to my blogroll so others might find you.
John and Erica – thanks for the kind words. We are working hard but featuring great companies that are helping wine succeed online is truly part of the fun of our job.