We had the great opportunity to have one of our newest Board of Advisor members and Co-author of Location Based Marketing for Dummies, Aaron Strout, along with with another great mind,thought leader and Co-author Michael Schneider visit our office to discuss location based services (LBS) and what they mean to our business. Take a look at what they had to say in a rare one on one (well, actually one on two) interview with Paul Mabray which sums up the importance of particular platforms, LBS and how location data is the virtue of how you business is visually expressed. Truly insightful stuff and we thank them both for sharing their thoughts on LBS and the future!

Earlier that day the guys also took the time to give a more detailed presentation, which come to find out was the first time they have actually presented it together IRL. This was a real treat for those that were able to attend and thanks to B Napa (seriously great film makers for the wine industry and all around great guys) we were able to capture it all on video so that those who missed it can watch it in its entirety. We hope you enjoy what these two thought leaders and experts in Location Based Marketing (and Services) have to say.

After their presentation the guys stuck around to personally answer everyones questions and sign their book Location Based Marketing for Dummies which we fully endorse and serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program. Here is a brief synopsis on the book:

Learn to create a two-way dialog with customers with location-based services and smartphonesLocation-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You’ll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.

• Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph
• Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks
• Explains how to use tools to measure your campaign, analyze results, and determine your business’s success
• Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book