We process BIG DATA for the wine industry. Over 1 million online conversations per day actually. And for three years now we have collected these conversations, put them in our data store, and presented them to the clients who use our social listening platform. There is no bigger focus group, survey, or mass of data for the wine industry about wine expressions and sentiment than VinTank’s. So far we have analyzed over 250 million conversations (we average about a million a day) with over 25 million being high-quality (brand, variety, region) across 9 million social wine customers. Here are a few examples of recent data we have collected:
What you see is 1.1 million conversations about Chardonnay across 5 broad social categories (shown above as weekly totals). That’s a whole lot of information about people who drink and talk socially about Chardonnay.
To look at Pinot Noir you can see almost 500K conversations. Imagine what a winery or brand manager could learn from analyzing these conversations and customers . . .
We thought the same thing and wanted to do a little deeper analysis. To better understand which of the mainstream varieties were being discussed through the holidays we built a real-time tracking dashboard. We started by tracking the four major varieties (Cabernet Sauvignon, Chardonnay, Pinot Noir, and Merlot) and then added five more (Malbec, Riesling, Sauvignon Blanc, Shiraz, Zinfandel) a couple days later on Dec 26th. The system automatically deals with synonyms, misspellings, and abbreviations for each variety.
The winner was easily Chardonnay by a landslide. Also, as you can see Merlot is by no means dead in the social ecosphere placing a strong #2 and doing a fine job bucking the Sideways affect of Pinot Noir who places #3. And mired mid-pack at #4 is the king of grapes, Cabernet Sauvignon.
This is just the first of many future reports where we will be surfacing interesting macro trends we see in our industry. Can’t wait to share what’s next. Do you have a report you want to see? Let us know in the comments.