We have been building feature after feature in our software for the wine industry. Two of the most common questions are “what should I be measuring” and “what is the right ratio of activity to fans.” Thus we have created the Wine Industry Social Media Index. It was inspired by the http://www.socialbusinessindex.com/ from the Dachis Group. What is it? You can see it in action here: http://cruvee.com/brand-index/score
But to get deeper into the details, the Winery Social Brand Index is a proprietary algorithm created to determine the social media health of a winery. The Index is still in Beta and measures across multiple PUBLIC data factors including engagement, activity, fan growth, ranking within the wine industry, and much more. Primarily the index is a measurement of what we feel are PROPER engagement ratios and HEALTHY fan growth. The Index by no means measures quality of a winery’s social media posts BUT the level of engagement as a result of the posts are indicative of quality. The score should be a key performance indicator above any for the health of a winery’s social media efforts. It is also a great place to see trending lines of other wineries in the business to see what they are doing right, wrong and how they are trending.
More notes about the Index…
The index changes daily and is measured over a running period of several days. Of the total factors the algorithm measures, Engagement and Healthy Fan growth, which are weighted the heaviest. Anomalies like tiny fan base with high standard deviation of engagement are accounted for, as are “noisy” Twitter accounts.
Caveat – The Index will be volatile over the next 15 days since the history in the index is limited and the quantity of wineries (approx. 800 and only 15 days of history for some of the key data points). We will be adding wineries over the upcoming weeks or wineries can add themselves to see their score. Wineries can not delete themselves from the index.
If you have questions about the index, your brand, or want to add/change your brand, please email email@example.com. Anyone can submit updates to wineries in the index (there are update links for each winery) but all updates will be reviewed by our team. If you are a VinTank customer you can log in to update your info to see your Index rating or change it to the proper Facebook page/Twitter Handle. Changes will take 24 hours to update in the Index.
If you are not the winery owner but see an error or want to see a winery listed, please go here: https://cruvee.com/Signup/start.