It’s been a long time since we’ve done a Pulse report (probably because so few new relevant technologies launch for the wine industry) but here is one we are excited to share!
The world of wine iPhone apps has looked grim. Most creators of the apps lack the proper consumer use cases or the funds to go the distance. In our last Palate Press report we spoke about the demise of wine iPhone apps and why (http://palatepress.com/2012/04/wine/looking-for-hope-in-the-sea-of-dying-wine-iphone-apps/). In our 2012 research we rediscovered an app that launched in 2011 after our first report and the company is coming to the US market in June. With a plethora of wasted bytes on hundreds of thousands of iPhones, we have long hoped for an app that helps consumers in the most efficient way they want to remember their wine experiences. Along comes Vivino. A very simple concept. Take a picture of the wine, the software matches it to exact product and vintage (not with one of those silly drop downs) and provides simple tools to help you rate it. This is completely in alignment with our research about the way consumers want to remember their favorite wines. Moreover they are the first iPhone app that is significantly funded (though they were not able to disclose the funding amount, they have celebrity angel investor Janus Friis from Skype and a VC round from Seedcapital.dk. This gives them significant resources to ensure their app has a real opportunity to succeed. These two factors make them our best rated wine iPhone app yet.