Yep, we’ve been busy behind the scenes at VinTank. As they said in Finding Nemo, “just keep swimming, just keep swimming.” So to update you on some of our progress, I recently made the keynote in Dijon, France talking about the intersection of wine and digital (the subject of our long overdue white paper). Here is the presentation of the speech if you are interested which will give you a preview to the major themes in our upcoming paper: http://www.scribd.com/doc/97908126/Wine-Digital. We have spent two years studying and analyzing the material to write this key paper. In a nutshell it will be a current state of the US wine industry, current state of digital, and how the two intersect. As I said in Dijon, we’ll be talking about “how Silicon Valley got their chocolate in our peanut butter.”
You’ve also probably noticed that we’ve been unusually quiet on social media, our blog, and in general. We’ve actually been incredibly busy with both the white paper and adding new features to VinTank Social Connect. Last week we quietly released our integration with Foursquare in the “Owned Channels” section. Why Foursquare next? First, our paying clients have been asking about it constantly and we prioritize the requests from our paying clients first. But that is not the primary driver. We especially believe in Location Based Services (LBS) for the wine industry. Why? Because, if a winery has a tasting room, over 50% of their DTC sales come from that channel and 98% of their wine club sign ups also come from that location. Location, location, location. We also have huge respect for Foursquare and their API has matured to a key point of usefulness for our listening and social CRM services. We have HUGE plans for location based tools to help wineries better serve customers IN THEIR TASTING ROOM with key CONTEXT about what they say about wine. It is our continual philosophy that the key is not to bring commerce to social but to bring social context to commerce.
So what’s new?
On the details page for each winery location under Winery > Locations we have integrated Foursquare’s venue search to let you more easily find and select your exact venue. This is a UI convenience since before you had to copy/paste your venue URL. Any venue URLs you’ve already set on winery locations were migrated to first-class integrated, but un-auth’d, venues by the upgrade. Since data under the Winery tab effects our data syndication services, it’s a good idea to make sure your venues are set there too. The more interesting part is under Social > My Channels. When you go through the OAuth process, you can connect each of your claimed 4SQ venues to your brands. If you haven’t claimed your venues in Foursquare, you’ll need to do that before you can connect them in your VinTank account.
And then . . .
What’s coming next from this awesome integration?
UPDATE: We have continued to make enhancements to our Foursquare integration, read more here.