January 22, 2013

2012 – What is the REAL Scorecard for Wine Varieties on Social Media?

I just read this report about the Wine Market Council’s presentation.  Unfortunately I was disappointed that the WMC didn’t ask us for the data when making the declaration that Moscato is the #2 talked about variety behind Chardonnay not because we didn’t get to contribute but that, in our opinion, the stats were incorrect.  Here are our stats from 2012:

Now these are “raw” variety mentions meaning all variations and synonyms of the grapes (e.g. cab sav for cabernet sauvignon).  This also excludes the term “Champagne” and brand overlay of products that are clearly single variety (e.g. SIP).  However even overlaying these brands our analysis still has these varieties in this order.  Enjoy.


  • http://www.terroirist.com/2013/01/daily-wine-news-perennial-appeal/ Terroirist: A Daily Wine Blog » Daily Wine News: Perennial Appeal

    [...] shares its stats on “Wine Varieties on Socia Media.” My guess is it’s more accurate than the recent report from the Wine Market [...]

  • http://twitter.com/italianwineguy Alfonso Cevola

    sweet red wines not showing up yet? would love to know how far from the top they are…thanks

  • http://twitter.com/TAPASociety TAPASociety

    Nice to see Tempranillo on the list!

For Your Continued Enjoyment...

July 29, 2011

#WBC11 and Opening the VinTank Blog Kimono (c...

It has taken me a week to catch up from my trip to Charlottesville, VA... more

June 30, 2011

Wine tech companies, can you win $50,000? We ...

We are always on the watch for wine and tech opportunities.  One of our favorite... more

June 28, 2011

The Shipcompliant Seminar by the numbers (an ...

Today is the annual “user conference” from Shipcompliant.  For me it was interesting to see... more

June 16, 2011

Why we abandoned Scvngr . . . and you should ...

One of our jobs is to find technologies that will help the wine industry succeed. ... more