May 28, 2013

Social Media Resources with a VinTank Twist

With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you.

Stay tuned for an all new VinTank!

We are very excited to share with you more information about our new release. On June 1st we will be introducing VinTank V3 and it’s availability to our first group of select upgraded customers.

With a completely revamped conversations stream, brand-new analytics, influence insights, segmenting via Twitter list sync, similar profiles, shared notes and much much more (trust us). We can’t wait to show you the future of VinTank, the wine industry and the future of business as a whole.

Stay tuned for more information or contact us to be one of the first to schedule a demo!

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Is Your Tasting Room Successful?

Is your tasting room successful? How do you know? What are you measuring success against? Is the tasting room making enough money? What is enough money for the tasting room? Are your staff salaries in line with the market or are you overpaying? Is your club retention long or short of average? What’s your conversion rate of visitors into club members?

You probably measure club membership length and your results are better than what is portrayed on the slide above (click on it for a larger view). On average, club memberships last just a little over 2 years. That means someone probably came into your tasting room, they signed up, and got their first shipment. When they got their second shipment the next year, they decided to leave the club. That is horrible performance in my view. It cost so much money to get the first sale in the door when you fully burden that sale with the overhead and salaries of the tasting room staff. You probably didn’t really make money on that first sale. Then you shipped a second case the following year and they quit the club. Read more…

VinTank’s Twist

Rob McMillan brings up many important questions for every tasting room with the most important point being are you measuring data? You can’t manage what you don’t measure and our platform is built for both.

Using our segments tool, you can easily add your social customers to a segment for wine club members, tasting room visitors, etc. Thank them for their support and encourage them to share their experiences. Continue the conversation and on top of it all, ask the right questions and measure your results. Click below to learn more about the in depth customer profiles available for our SCRM tier.

 

Fed Winery Social Media Rules Vague

Our CEO Paul Mabray weighs in on the the new TTB guidelines

Addressing the lack of any regulation on alcohol brands in the exploding social media space, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued new guidelines defining everything from blogs and social networks to video sharing sites and micro blogging services as “advertising.” And as such, any use of social media by industry members (specifically permit holders) is subject to the same limitations, requirements and restrictions as any other form of advertising previously has been.

What this means, among other things, is that brands are required to include so-called “mandatory statements” (such as their location and product designation as prescribed by TTB) on social media properties in an obvious place (such as the “about” or profile information section) that is clearly visible with, and associated with, the message. (This gives no consideration to consumers using third-party Twitter apps or reading a post in their own newsfeed on Facebook instead of the brand page.) And any messages are subject to the same prohibitions as print, radio or TV advertisements, as defined by the Code of Federal Regulations.

Some of the nearly anachronistic elements of the guidelines – such as the inclusion of defunct social network Friendster and awkward sounding explanations, make some wonder if the guidelines’ authors really understand the segment of the media they are attempting to regulate.

“I find it ludicrous. I find the regulatory behavior around social media a complete misunderstanding,” said Paul Mabray, chief strategy officer at Vintank, a consulting firm and digital service provider to the wine industry. Mabray, who compares the approach to that of trying regulate phone calls or email in the same way, said, “These are a conversational social platforms,” adding, “And they obviously don’t understand them.” Read more…

 

Yahoo Unveils the New Flickr With One Terabyte of Free Space

Yahoo has just announced a complete redesign of Flickr at its New York City event – the new site is live now and it comes with one terabyte of free photo space. Yahoo SVP Adam Cahan just made the announcement and said that “Flickr had become about words, little images, blue links. It was not about the photo anymore.” But the new photostream changes that, will full-resolution images and a clean homepage with all the emphasis on images – it looks a lot like the Instagram web profile header.

In short, Flickr’s done away with nearly all of the white space on Flickr, across every page you visit. Other new features include iPhoto-style slideshows (complete with music), full-bleed photos with significantly-reduced UI elements, and extensive sharing options – you can push photos out to Facebook, Twitter, Tumblr, or Pinterest. It’s a massive redesign, and it came together pretty fast – Yahoo CEO Marissa Mayer said that the company talked about this project in March and “rallied as a full company” to get the project done in this quarter. Read more…

VinTank’s Twist

Yahoo released a major redesign and announced virtually unlimited storage space for its user’s photos this week. An important takeaway is that you should not be forgetting about websites like Flickr when your focus is drawn to Instagram and other increasingly popular photo sharing services. 

You will never have all your customers in one place, on one network. So we gather the mentions across almost all of the possible places you can be talked about online whether it’s Flickr, Facebook, or Twitter but also Google+, Tumblr, Foursquare, Instagram, Youtube, Cellartracker, Wine log, Drync and many more. Over 90K blogs, 150K forums and almost every wine article published online. We search for you and provide you with all of the mentions in one place.

 

20 Digital Facts That You Need to Know

#1 Mobile internet usage is projected to overtake desktop internet usage by 2014. The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a mobile friendly website you will get lost in the shuffle. By 2014 mobile internet usage should outpace desktops. This stat varies by source but 2014/15 is right around the corner. 2013 is the year to think about how your website caters to the mobile market. Read More…

VinTank’s Twist

We highly encourage that you optimize your website to be mobile friendly as well as update your information on any landing sites that customers will find themselves on when searching for you. Many businesses wish for more customers while neglecting the places that help customers find you! Also everyday we see wineries with great social media presence but no link to their social accounts on their web page. Take the time to ensure that your social customers and anyone interested in learning more about you, can do so.

 

Study: 78% Of Salespeople Using Social Media Outsell Their Peers

When Jim Keenan, the social sales specialist, describes his work today, he’ll tell you that he’s “ushering salespeople from the old world into the social world” – the cold calling world to the Twitter world, the salespeople who call prospects incessantly to the salespeople who educate their prospects with relevant content. Keenan’s argument in the The Rise of Social Salespeople is that using social media to sell – increases profits.But up until now, we’ve had no real data.

So sensing an opportunity, Keenan’s firm recently released a report on the impact of social media on quota attainment and the results were impressive. Read more…  

VinTank’s Twist

The statistics are revealing what many in sales have known for some time. For more and more salespeople, social media has become a powerful tool for increasing numbers and access to customers or clients. The ability to know more about people as well as reach them is unprecedented. If you aren’t engaging your prospects or customers through social media, someone else will be. Social CRM is the key to understanding more about the social customer. Learn more about how we can help you with that goal below.

 

Thanks for reading our weekly insight post. Watch this space every week for more Social Media Resources with a VinTank Twist. If you would like to learn more about how we can help you put these resources to use please contact us.

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