June 16, 2013

Social Media Resources with a VinTank Twist

With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you. 

 

We Interrupt This Important Message to Bring You VinTank Version 3.0

Today marks a major evolution for VinTank. First and foremost we are releasing our biggest and best version of VinTank as we speak: version 3.0. However, this is a soft launch so we are only rolling it out to select customers. This release represents the culmination of our philosophy on how we view social media for businesses. Built from the ground up, we have analyzed millions of social media conversations, profiled millions of social wine customers, and our conclusions are these. Read More…

 

Facebook Rolling Out Hashtag support Starting Today

Facebook is taking a move out of Twitter’s playbook and officially adding support for the hashtag. Starting today, Facebook users will be able to search for and click on hashtags — as represented by the traditional # symbol — to see a stream of images, posts, and links all tagged with a given phrase. But unlike on Twitter, that stream will be drastically limited by privacy settings, and users will only be able to see public posts and content made visible to them by friends. Read more…

 

VinTank’s Twist

The #hashtag has become a very important tool for visibility, conversation, measurement and categorizing. Facebook now joins Twitter and Instagram by allowing users to use them. If you are posting about a holiday, special event, current event, or any other common topics, use hashtags to gain more views and grow the conversation around your posts. Anything that increases engagement is for the better and you can use our new Facebook insights tool to see the breakdown of the engagement for each post.

 

The Dos & Dont’s of Business Tweeting

Did you know that Twitter gets about 300,000 new visitors on a daily basis? These days, having a Twitter handle is in the norm for any business, small or large. Social media platforms like Twitter are an easy way to reach potential customers. The power of just 140 characters has neverbeen stronger.

Sure, setting up a Twitter account is a piece of cake, but in a sea of over 340 million tweets a day, how do you make sure your business’s tweets are noticed? Read more…

 

 VinTank’s Twist 

Twitter is a great way to stay in touch with your followers, customers and prospects. If someone mentions you in their tweet or compliments you, reply to their tweet with a thank you! If someone asks you a question through a tweet, answer him or her! It’s always nice for your followers to know that your business cares about its customers. Most importantly, communicating with your followers shows the world that you not only tweet, you also pay attention to what people are saying about you. Don’t be afraid to have fun, either.

 

25 Ways to Create Contagious Content [Infographic]

Content is the foundation for blogs and websites. It is what makes your readers and viewers come back for more. The range and type of content that is available on a social web is extensive and includes multimedia such as videos, images and infographics and of course plain old simple text. The challenge is to come up with the ideas and the content that people find valuable and want to share. This is something that all writers and bloggers struggle with. I have tried all sorts of content on this blog and sometimes I am surprised with what works and what doesn’t. Read more…

 

 

VinTank’s Twist

The article above has numerous great tips for creating content and breaking down creative barriers. This article and infographic are examples of the #22 Tip of re-using old content. By educating, informing, entertaining, or inspiring, you will be giving your social customers value. Give them value and they will share with others and return for more.

 

 

The Dollar Payoff from Social Media

Customers who engage with a company’s social media efforts spend more on its products, according to this paper, which confirms that online platforms not only strengthen the bond between consumers and firms, but can also help boost the bottom line.

 

And the payoff is significant: In this study, customers who interacted with a wine retailer’s social media network visited stores 5.2 percent more often and contributed 5.6 percent more revenue than customers who had a similar shopping history at that retailer but no online involvement. Read more…

 

 

VinTank’s Twist

With 5 percent more visits from social customers and almost 6 percent more revenue for a wine retailer, the ROI of using social media for selling wine is clear. “The study’s results show the importance of segmenting and targeting customers on the basis of their shopping background, demographics, and history with the firm”. 

“It is vital that managers integrate their knowledge about customers from both offline transactions and online social media sources in order to better serve them,” the authors write. Use VinTank to post updates about your company, segment your customers, send personal messages to specific customers, correlate purchasing data to social data and encourage users to provide positive feedback.

 

Thanks for reading our weekly insight post. Watch this space every week for more Social Media Resources with a VinTank Twist. If you would like to learn more about how we can help you put these resources to use please contact us.

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