June 30, 2013

Social Media Resources with a VinTank Twist

With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you.

 

Customer Service “IS” Sales In Social Media – 2 Examples and 3 Tips

Customer service is at the core of effective social media marketing. The beginning of effective customer service is  listening to your customers and prospects, but more than that, it’s showing that you’re listening by responding. Even further, it’s responding in real-time that delivers the message of responsiveness, authenticity, priority and that the your connections are important. Taking it all the way to an end game, proper social media customer service actually results in sales, WHEN DONE RIGHT. Read more…

VinTank’s Twist 

Customer service through social media is very much a part sales now. Listening-> Responding-> Responding timely = Sales + Repeat customers.  When you do reach out, be genuine and show that you actually understand and care about their thoughts or concerns. Use all the information available to you to know about past conversations and interactions, segments and interests. All of these pieces of the puzzle will provide the context you need to deliver the best service possible.

 

Waiter, a Pretty Steak, Please

At Empellón Cocina, a restaurant in New York City, diners see a not-so-gentle reminder at the top of the menu. “Empellón strongly discourages the use of cellphones, unless you’re posting food porn on Instagram. #Empellon,” it says in bold letters.

The aim is to get diners comfortable posting photos, says co-owner of the nouveau Mexican restaurant David Rodolitz, who came up with the tagline five months ago. “It’s almost like they are becoming a brand ambassador on behalf of the restaurant,” says Mr. Rodolitz. It also helps to bring followers to the restaurant’s own Instagram feed, which informs users about specials or offers behind-the-scenes glimpses of the kitchen, he adds. Read more…

VinTank’s Twist

First of all, kudos to the restaurant for playing “good cop” by encouraging the use of Instagram in the dining room. When people are told they are allowed to do something that other places discourage, odds are the customer will want to take advantage. More importantly though, when your customers share pictures of food at your restaurant or wine from your tasting room, they are very much brand ambassadors. Take advantage of these great opportunities, especially if the customer is influential.

 

Finally, A Voice for Wine Consumers

Today, more than 12,000 U.S. wine shops have a presence on the web. But just 14 states allow consumers to order wine from out-of-state retailers. Eleven states prohibit residents from ordering wine from out-of-state wineries. Four states ban the sale of wine on Sundays. The overwhelming majority of Americans support supermarket wine sales, but 15 states force consumers to purchase their wine in a dedicated liquor store. In another 15 states, it’s illegal to bring your own bottle of wine into a restaurant — even if the restaurant owner is okay with it.

Like virtually all America’s liquor laws, these restrictions trace their origins to Prohibition. Today, these laws simply harm consumers and enrich special interests. Fortunately, there’s a new organization that’s fighting these anti-consumer wine laws. Called the American Wine Consumer Coalition, the group deserves every wine lover’s support. Read more…

VinTank’s Twist

Because of antiquated regulations, David White and Tom Wark are working to help wineries bring sanity to a congested market by organizing consumers. We are excited to see them push policies forward from the voice that really matters, wine consumers vs. special interest groups.

 

Luxury Wines Take Note: Social Media Gains Among High Net Worth Consumers

Four Seasons, Ritz-Carlton, Rolex, Cartier, Rolls-Royce, Bentley and Gulfstream are some of the world’s most recognizable luxury brands. What do they all have in common, beyond having achieved status as the high-end leaders in their respective industries? They are all highly active on social media, enjoy a robust following and engage their audiences across numerous platforms. These brands are using social network sites to connect with both high net worth individuals as well as the millions of “aspirational” consumers who wish they could afford brands such as Jimmy Choo, Hermes and Porsche. Read more… 

VinTank’s Twist

Gone are the days of luxury brands sitting on the sideline believing they are insulated from needing a social media presence. Even the biggest luxury brands are discovering that social media provides incredible access to the exclusive customers they covet. Competition and choice are rapidly increasing so even at the highest level, if a brand is out of sight, it will be out of mind.

 

Online retailers need to appeal to a different type of wine consumer

Both large and small online retailers need to rethink their sales models to appeal to a very different type of consumer, according to new research revealed at last week’s Vinexpo exhibition in Bordeaux.

The results of an ‘E-Performance Barometer 2013’ study from the BEM-KEDGE Business School in Bordeaux said there are three key ways in which online retailers can appeal to this new consumer: through mobile phones and m-commerce; social media networks; and wine subscriptions and clubs. Read More…

 

VinTank’s Twist

Mobile phones, social media networks, and wine clubs must be key components of your sales model if you want to appeal to the new wine consumer. Large or small, the playing field is being leveled. Also, the combination of and cross-over between the components is just as important. Can a mobile customer get to your social profiles easily from your site? Are your wine club customers posting about you and you haven’t responded? How likely are your wine club members to stay in the club if they haven’t liked your Facebook page? These answers are available and should be used to improve your customers path to purchase as well as retaining customers you have worked hard to win.

 

Thanks for reading our weekly insight post. Watch this space every Friday for more Social Media Resources with a VinTank Twist. If you would like to learn more about how we can help you put these resources to use please contact us.


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    [...] With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve.  [...]

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