July 21, 2013

Social Media Resources with a VinTank Twist

With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you.

 

Like Peanut Butter and Jelly

It was a dark and stormy night . . . no, that’s not the beginning of this story. Actually it was a W Hotel in Seattle when I first met Andrew Kamphuis. We were competitors from competing e-commerce platforms but already, through the veiled separation of the internet, we knew that we shared similar philosophies. In the lobby having a glass of wine we quickly determined that our mutual respect was warranted and we became friends and have remained so for almost 5 years now. In the field of wine and tech Vin65.com has definitely secured its place as an innovator and for the last five years Andrew and I have met, called, emailed and shared many, many ideas about how we help the industry succeed through technology. About one year ago Vin65.com was acquired by WineDirect, which is led by Joe Waechter. The vision of WineDirect is to build an integrated technology suite that includes fulfillment, e-commerce, telemarketing, consumer marketplaces, and much, much more. Their current leadership has already demonstrated that they have the correct blue print to make this happen. Read more…

 

Winery Builds Sales Using Digital Media

A newish winery with practically no marketing budget, that’s situated in a difficult place to get to has become a magnet for visitors. The secret to their success is their use of social media. There are few countries in which the wine tourism sector is more dynamic than South Africa, as I discovered on a recent trip to take part in the 2013 Great Wine Capitals, Best of Wine Tourism awards.

Category winners such as Tokara, Waterkloof and Waterford are of genuinely world class, and La Motte, the 2013 overall champion for the second year, is one of the best destinations I have seen anywhere.

It was, however, the winners of the Innovative Wine Tourism category that particularly caught my attention. Read more…

VinTank’s Twist

Social Media is being used to overcome all types of barriers. For small wineries, social media provides the opportunity to seem much bigger. Off the beaten trail? A social media presence will keep you in your customers travel plans. It is both a problem solver and problem finder. A microscope on the needs of the consumer, and the devil is in the detail. Every customer has a different set of needs and expectations and social media is a powerful way to know what they want and give it to them.

 

Mid-Year State of the Wine Business

There are several thingies (……that’s a technical economic term) that are happening right now that all link together in some form to drive components and the present direction in the wine business. Since this is a blog though, and blogs are generally top of mind and brief, discussing the state of anything is going to either violate the Constitution of the Blogosphere or the tenants of mildly meaningful research. Instead, I’m going to leave out a pantload (……that’s another technical economic term) … of discussion topics such as demand for wine, and go with the top 4 thingies worth pondering at this point in the year. Read more…

 

Vintank Comes Full Circle

In 2002, Paul Mabray founded Inertia Beverage Group. He left the company in 2008. IBG would later make a series of acquisitions, starting with a takeover of what was then known as New Vine Logistics, a fulfillment operation – and the result of a dot-com adventure – wineshopper.com – but that’s totally another story (coincidentally, Mabray once worked for wineshopper – he left in 2001). Read more… 

VinTank’s Twist

We are very proud to have come full circle but what you see is just the beginning of the journey. There are many other features that are being built as you read this that make this integration only a stepping stone into how we will link communication and commerce together for increased sales and customer acquisition. As always we would love to hear from you, our users, as to what would best help you understand your customers.

 

5 Steps to Build Brand Advocacy

Many brands have an established social media presence, but most haven’t taken the opportunity to move from building a community to the next level of engaging the small percentage of influential advocates whose recommendations truly lead to sales.

As AdAge put it, “Brands have been touting frothy Facebook Like numbers… but how many of those fans are actually bothering to take part in conversation with brands?” Read More…

 

VinTank’s Twist

Identify who your social customers are, understand them, and engage them. This is the key to building a better brand advocacy. Be sure to reward and engage those that talk about you the most. “Track those actions, and a successful brand advocacy program will deliver measureable increases in recommendations and sales.” Start by segmenting your wine club customers, people who visit your location and people who interact with you most. Give each segment unique appreciation and you will have very powerful brand advocates who will return the favor.

 

Thanks for reading our weekly insight post. Watch this space every Friday for more Social Media Resources with a VinTank Twist. If you would like to learn more about how we can help you put these resources to use please contact us.


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