August 30, 2013

VinTank Weekly: Why Context Is the Future of Inbound and Loyalty vs Habit

With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you.

Would you like to learn more about the new VinTank?

View the presentation below learn how VinTank can provide more customer context and engagement opportunities for your social business.

The New VinTank

 

Why Context Is the Future of Inbound

Two goldfish go out swimming. They come across an older fish headed in the other direction who waves a fin at them and says, “Morning fellas. How’s the water?” Both nod in response, swim away and then turn to each other and question aloud: “What the hell is water?” This anecdote, made famous by David Foster Wallace, is about missing the obvious. But largely, it’s also about context. Fish are fish because of the water around them. Their context defines them, even if it’s so pervasive it’s invisible. People are the same way. We are who we are because of the context around us. Our context shapes the content we want to read. It influences the way we shop and buy. And it defines how and when we choose to interact with companies. Your role, industry — even where you are in the customer lifecycle — all affect what matters to you. Read more…

VinTank’s Twist

“The convergence of data, social listening, and integrated communication tools will help companies align around the customer and see people in the context they deserve.” Customer context is the future of social. Understanding who your customers are beyond the single transaction will give you the best chance of serving them. We are confident our platform will help you better connect and engage with your social customers, and do so more efficiently than ever.
 

Foursquare Says It’s Ready to Impress You Now

Earlier this year, Foursquare CEO Dennis Crowley raised $41 million, and promised to use that money “to do the things we want to do.” Today, he’s giving people a glimpse of what that looks like: A new feature that will allow (a few) Foursquare users to automatically get tips, from their phone, about a place they’re in, without having to boot up the app itself. “This is the version of Foursquare that we’ve been talking about building for a long time,” Crowley said. He teased the idea yesterday, via this oblique Instagram post. Read More…

VinTank’s Twist

We are very impressed with the continuous push for innovation from the Foursquare team. With the development of features like the “automatic tips” above, foursquare is showing us all that it will be connecting customers with businesses as well as continuing to connect customers with other customers. This digital layer of context is key to the future of understanding the up to the minute experiences happening at your location.

 

Wineries, Don’t Assume It’s Brand Loyalty

A woman makes her weekly stop at a local wine store, buying the same wine every time, a Yellow Tail Pinot Grigio. Every time a man wants to splurge on a higher end wine, he buys a bottle of Caymus Cabernet Sauvignon. To celebrate every special occasion, a woman purchases a bottle of Veuve Clicquot Champagne. Many people might assume that these three examples are indicative of brand loyalty, customers who intentionally support and choose to make repeated purchases of a specific product. However, what if it isn’t really brand loyalty that is leading to their repeated purchases? Read more…

VinTank’s Twist

The more your customers talk about your wines or engage your brands online, the more likely they are brand loyal rather than habitual. Both types are important but how you approach each should be based on the context of the relationship. It’s an important distinction and a key part of why the new Vintank scores all customer interactions.

 

How to choose a hashtag [INFOGRAPHIC]

The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results. To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign. Read more…

VinTank’s Twist

Good hashtags are memorable so that your customers will remember and recall them. The best hashtags have crossover with other marketing activity for events, advertising, contests or even mailings. You also don’t always have to create a new one. “If people are already using a hashtag, and having conversations, part of your work is already done. All your brand needs to do is ensure that when it joins that conversation it is adding value.”

 

Thanks for reading our weekly insight post. Watch this space every week for more Social Media Resources with a VinTank Twist. If you would like to learn more about how we can help you put these resources to use please contact us.


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