November 1, 2013

VinTank Weekly: A Consumer Revolution in Wine and Responsive Website Design

With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you.

 

Shel Israel & Robert Scoble “Wine and Sign” Event At Sullivan Vineyards

Please join us, Robert Scoble & Shel Israel as they talk about and sign copies of their new book, The Age of Context at Sullivan Vineyards on Monday, November 4th 2013 from 4-6pm. In addition, there will be amazing wines being served from Cornerstone Cellars and Sullivan Vineyards.

Join us to learn how the wine industry can use context to sell more wine and make more meaningful relationships with your customers. Moreover please come and visit the amazing new tasting room at Sullivan Vineyards. If you can join us please RSVP below and update whether you can or cannot make it. See you there!

Learn More and RSVP

 

A Consumer Revolution in Wine

“This democratization of wine is great,” asserted Jancis Robinson, one of the world’s leading wine authorities, over coffee one recent morning. Robinson was in Washington, D.C., to promote the seventh edition of The World Atlas of Wine, the indispensable reference book co-authored with Hugh Johnson.

Robinson has spent the last four decades writing about wine, publishing thousands of reviews. Yet while chatting about wine criticism, she seemed excited about the prospect of consumers putting less stock in her opinion. “No longer are wine critics and reasonably well-known wine writers like me sitting on a pedestal, haughtily handing down our judgments,” she said. “Nowadays… [consumers] can make up their own minds. That’s altogether a lot healthier.” Read more…

VinTank’s Twist

“In the optimistic future of American wine, well-informed consumers will be confident in their own preferences and eager to explore without consulting a professional critic.” Without a doubt, consumers have already begun to use information gleaned from more personal sources, friends, family and other communities in which they are a part of. Social media is a key tool for both consumers and producers to connect and communicate about wine.

 

Why Wineries Need to Understand Responsive Design

One of the things we’ve been talking a lot about here at Wine Business Monthly’s headquaters is responsive design. In fact, we just recently launched our Grapes and Bulk Wine page in responsive design, and plan to do the same for our other pages in the near future. We have been talking a lot about how we can help wineries understand what responsive design is and why it is important.

“Responsive what?” you might ask… Read more…

VinTank’s Twist

Web visitors have come to expect a consistent experience regardless of the device they are using. If a person visits your site and it is not optimized for their device, there is a good chance they will browse elsewhere. For industries that involve travel and on-site locations, it is all the more important that people on the go are able to use your site to find information. Optimize for mobile with flexible, simple and responsive design to give your customers the best mobile experience.

 

A Conversation with Jancis Robinson

In late October, Jancis Robinson stopped in Washington, DC while promoting the seventh edition of The World Atlas of Wine, the indispensable and essential reference book co-authored with Hugh Johnson.

While in town, she was kind enough to carve some time out of her schedule to chat about all things wine. Check out our conversation below! Read more…

VinTank’s Twist

As referenced in our first article above, we highly recommend reading this interview of Jancis Robinson from David White. Two of the leading minds of wine writing discuss a range of topics including wine reviews, regions and the direction of the industry as a whole.

 

Friend, Follow, Like, Buy – How Social Media Impacts Shopping [INFOGRAPHIC] 

Shares on social media create shoppers. But not all social shares are created equally.

A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.

Check the visual below for all the details, which comes courtesy of Column Five Media. Read more…

VinTank’s Twist

From friending to spending and from social to sale, this infographic reports some of the ways that various social networks move customers down the path of purchase. Our ROI analysis generated by our integration with Vin65 is built to do just that, determine the links between social activity and transactions.

For Your Continued Enjoyment...

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