November 11, 2013

VinTank Weekly: Pressing Data Into Great Wine Brands and Social for Restaurants

With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you.

 

Pressing Data Into Great Wine Brands

“Understand the customer” has been a mantra of business for seemingly decades, but it has fallen short for much longer than we realize. In prior decades, companies focused on understanding an entire demographic or psychographic of people at a time because the cost to focus on specific individuals were excessive or there simply wasn’t available data.

For better or worse, this is starting to change, and as Shel Israel and Robert Scoble described, we now live in an Age of Context, where it is possible to get that information down to a person. This is a new height of precision not only for marketing but all aspects of a customer relationship. The real question now is what can you do with it? To understand the potential, I talked to Paul Mabray, CEO of VinTank, a new type of business focused on helping the wine industry get closer to their customers, one-on-one. Read more…

 

Social Serves Many Purposes for Restaurant Industry Marketers

Social media has become a blessing and a curse for the restaurant industry. The same immediacy that makes it ideal for connecting with customers is exactly what can damage a brand when used against it, according to a new eMarketer report, “Social Media Damage Control: Learning from the Restaurant Industry.”

Social media is used to connect, correct and keep tabs on problems as they arise. It is also prominent for advertising and promotions. In fact, it is the most-used marketing tactic employed by restaurants by far, according to a study conducted by Ipsos MediaCT on behalf of Groupon and the National Restaurant Association. Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice. Read more…

VinTank’s Twist

There are many purposes for social media and many ways customers are using social apps and networks to share their experiences. The posts coming from your location give you a window into the experiences of your customers and provide info you can use to better serve each person. Also, when your customers share pictures of food at your restaurant or wine from your tasting room, they are very much brand ambassadors. Take advantage of these great opportunities, especially if the customer is influential.

 

Vin65 and VinTank Partner to Show Real Time Social Media ‘GEO’-Notifications on Your POS 

See what your customers are saying through social media, and respond while they’re at your winery. Customers love to share their tasting room experiences via social media. Imagine being notified in real-time when a visitor tweets or posts an Instagram photo. Now imagine your staff responding to those posts in person, while the customer is visiting. VinTank, the wine industry’s leading social media monitoring platform is working with Vin65’s mobile POS to provide wineries the ability to see and take action on social media posts using their geolocation tools. Read more…

VinTank’s Twist

Your customer’s location-based posts in VinTank, including check-ins, Instagram pictures and tweets, are now available in your Vin65 POS. Monitor the social activity happening at your location right now so your staff can have a direct impact on the customer experience both in-person and through social media.

 

Wine Experts to Follow on Twitter

With the Twitter IPO today, you’re probably wondering which wine people to follow. From sommeliers to the world’s top critics, here are the best wine personalities to follow on Twitter.—Tyler Colman Read more…

 

How Fast Do Consumers Expect A Brand To Respond On Twitter Vs. Facebook Vs. Email? [INFOGRAPHIC]

Just how important is great customer service? This infographic by KISSMetrics examines the impact customer service has on businesses, plus consumers’ differing expectations on social media platforms like Twitter and Facebook vs. online forums and email.

Facts of note:

  • After poor customer service, 26% of consumers post a negative comment on social networking sites like Facebook or Twitter.
  • 42% of consumers expect brands to tweet them back within 1 day; 19% expect a response within the hour; 6% within 10 minutes
  • Bad customer service is estimated to cost brands worldwide $338 billion a year Read more…

VinTank’s Twist 

Good customer service not only improves your reputation but also improves your future sales outlook. Although attracting new customers is important, it requires a lot less resources to retain one. No business or product will ever be perfect and negative comments are natural. However, not providing good customer service online is not well accepted.

For Your Continued Enjoyment...

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