Twitter Lead Generation Cards allow you to easily gather customer information (name, screen name, and email address) directly from Twitter based on offers or campaigns you build into your Twitter stream. Customers who take advantage of your card on Twitter are automatically added to your VinTank account and can be optionally added to a Customer Segment as well as automatically followed on Twitter.
You can setup Lead Generation Cards under the business features on Twitter (http://ads.twitter.com). These cards can be used with or without promoted tweets (i.e. they don’t cost anything).
The cards can be published to your followers for free or to non-followers as paid promoted tweets. The card prompts users to hand over their email address (from their twitter profile) to opt-in to whatever the call to action is in your card.
Campaign tips for Lead Generation Cards via support.twitter.com.
For the specific steps to use Twitter Lead Generation Cards to automatically add customers to a VinTank segment see our help article here.
Once you setup an integration in VinTank and attach it to your card on Twitter, (more tips on how to compose your tweet with the card are found here) Twitter users will be automatically added as customers and can optionally be added to one or more segments and auto-followed from one or more of your connected Twitter platforms. You will also be able to download a CSV file of your new leads from ads.twitter.com.
Please let us know if you have any questions about the integration, feedback for improvements, as well as successful uses of your Twitter Lead Cards.