Hanzell Vineyards

One of Sonoma’s most iconic producers of Chardonnay and Pinot Noir, Hanzell approached Vintank with the desire to seek out more direct-to-consumer sales opportunities. After conducting a thorough analysis of Hanzell’s channel distribution, we identified key markets where DTC shifts were most feasible and began developing relationships with etailers and other organizations which facilitated those transactions successfully.

Project Tags: Strategic Consulting, Business Development and Digital Brand Steward