Eric Hsu Founder, Creative Strategy

A professional website designer since 1993, Eric has worked for agencies such as Tribal DDB, where his client roster included Sony, Pepsi, Amtrak, Michelin, WB, and Lockheed Martin. Through his own design studio, Eric also worked with AOL Broadband, Cingular, Reader’s Digest, Marie Claire, Columbia House, Johnson & Johnson, BestBuy and Hasbro.

Eric was also one of the founders of Inertia and has been working with wineries since 2001. In addition to art direction, Eric also managed the web development department, streamlining the client launch process. And he headed the design efforts for all versions of the REthink Engine, developing and improving user interface and process workflow.

On the side, Eric performs with his band Johnny Hi-Fi. The band has toured both Asia and US, and appeared on MTV, Billboard and publications such as the New York Times.