We quickly saw that to realize our dream of bringing wine closer to technology we would need to create an entirely new set of optics for the industry. This would build a framework for understanding the possibilities created when wine and technology collide. We needed to write new strategies. We needed to explore new ideas. And as experienced wine and tech geeks, we needed to leverage our knowledge and institutional relationships to ensure the success. We needed to be a Digital Think Tank for the wine industry.

Historically think tanks were created to analyze, research, and form strategic evaluations to help solve complex problems. Now, looking at the wine industry we see a product mired by antiquated laws, complex distribution paradigms, unique product qualifications, and innumerable complexities. Through technology and innovative strategies, we are dedicated to finding the solution.