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Analysis Summary: Neutral to Positive

Instant, accurate information is the digital game and those that are easiest and quickest to be found, win. People’s habits have demanded that those who play in the digital sphere get faster and more comprehensive with their information and that brands wanting attention actively participate. That’s why we at VinTank believe services like Vinopedia to be critical for the wine industry’s success online. While Vinopedia is not the only player in the wine searching world, with veterans like Wine-Searcher and Snooth, it does offer a new comprehensive tool for wine enthusiasts to search wines, easily compare prices and locate wine retailers – all for free. With its functional, clean user interface (UI) and its complimentary offerings to visitors, we believe Vinopedia will become a positive and influential service for the wine industry.

Market Impact: Moderate

Vinopedia has the potential to attract a broad audience in the long-term with an affordable model for retailer participation and free information for all wine-searching visitors. However, its lack of visibility in Google search results, the existence of well established competition and no formidable partners to help penetration limit its current market impact. However, the market is still open. Another strong comparative search engine is needed since the two afore mentioned veterans are using similar data.