“The Pulse” is a series of tactical reports analyzing the immediate impact of current technologies and Internet trends and developments that impact the wine industry. These are written from a winery or consumer-centric perspective and only occur if the company has released a press announcement or by request from wineries, companies, or consumers.
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On Saturday we all became aware of the social media shot heard around across America. In a nutshell some cowardly “large scale producer” (why, we’ll never know) complained about a few wineries (and breweries) for RT’ing tweets about the Sacramento Grape Escape event that included the retail sponsor (SaveMart). The complaint was tied to antiquated [...]