“The Pulse” is a series of tactical reports analyzing the immediate impact of current technologies and Internet trends and developments that impact the wine industry. These are written from a winery or consumer-centric perspective and only occur if the company has released a press announcement or by request from wineries, companies, or consumers.
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On Saturday night I attended what can only be described as a winery pushing the boundaries of digital. A bit of context, we have long admired Rodney Strong’s leadership in the digital space. One of the few wineries to adopt technology all the way back to 2002. They led the way with the first ever wine [...]