We believe certain subjects require deeper analysis and introspection. We strive to deliver deep analysis of macro topics that influence wine in the digital arena and so we periodically publish comprehensive white papers analyzing trends in online wine sales and digital media as it relates to wine.

November 11, 2014

How I Learned to Stop Worrying and Love the Bomb

On Saturday we all became aware of the social media shot heard around across America. In a nutshell some cowardly “large scale producer” (why, we’ll never know) complained about a few wineries (and breweries) for RT’ing tweets about the Sacramento Grape Escape event that included the retail sponsor (SaveMart). The complaint was tied to antiquated [...]

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April 14, 2011

Looking in Your Pocket: The Best of Wine iPho...

As you may remember we recently published our two year retrospect of our company, To... more

March 4, 2011

To and Fro – Predictions For Wine &...

We meant to get this gigantic presentation* out on our two year anniversary of being... more

November 18, 2009

Wine on the iPhone – What’s the best app?...

Download the entire report » There are dozens of wine related applications (apps) now available... more

May 1, 2009

The State of Wine Industry Social Media...

Published in May of 2009, our first white paper, “The State of Wine Industry Social... more