Data Syndication
Is your brand being displayed properly in every digital outlet? Clean data is the #1 problem inhibiting the success of wine online. We found this problem to be endemic & added it to the our engine so you can enter it once and it is distributed to over 300 outlets.
At last count, there were more than:
- 25 social networks focused on wine
- 450 wine iPhone apps
- 6500 relevant online wine retailers
- and countless other digital outlets presenting wine to consumers.
But the rub is that most of these sites don’t have access to clean wine data. Just “google” your brand and see how many different ways your wine is being presented in the market. And the companies behind these sites are spending 30% to 50% of their resources generating or scraping data from various sources to try to cobble together information about wine products. And who benefits? Not the consumer, the winery, or the digital platform. We found this problem to be the greatest inhibitor for the entire industry and also a challenge we were facing in matching wines with conversations. Ideally, your wines should be presented with consistency and accuracy across these various outlets. Displaying clean data helps you sell more wine, and it helps consumers find your products quickly and easily. Reality, unfortunately, never quite matches our needs or expectations, and in truth, consistent data distribution is a tremendous problem for the wine industry. All too often, your wines are displayed with incorrect pricing, wrong (or missing) images, and content that is incomplete or inaccurate. We chose to champion this solution not as a company, but as a community of companies (now over 300 strong) by leveraging all the data connections we had to help wineries and tech companies solve this inhibitor to success.
Wineries can enter their data for FREE and it goes to over 300 different web properties (including helping you build a FREE Facebook Fan page powered by Social Candy). Our intuitive user interface allows you to enter information about your winery and your products, with content and images that reflect your winery’s branding and positioning. Your digital presence will now include your history, accolades, locations and hours, amenities, wine details, digital media such as bottle shots, logos, and more. For a list of some of the featured partners, click here.
Any digital company can consume the data for FREE without attribution, back linking, or anything except usage statistics.
Take control of how your wine is represented online.
Sign Up Now »Create an account and start entering your data into the system today.
