Social Gaming: VinPass
VinPass is a social gaming layer and customer loyalty/reward program powered by VinTank’s Social Connect platform. We have partnered with the leading wine journaling platforms to enhance wine companies ability to interact with their highly qualified users.
The first of its kind for the wine industry, VinPass acknowledges their user base (self-identified wine aficionados) with tangible rewards for completing activities that they have been already been conditioned to take part in.
How does it work?
- First, the challenge: Wine lovers seek out, purchase, drink, and review your wines.
- Then, the reward: Once they’ve reviewed your wines, they earn merit badges and virtual rewards for documenting and sharing their experiences with their networks.
What does VinPass mean for wine brands and/or regions?
- VinPass introduces your brand or region to an extended audience, one that’s already demonstrated a strong affinity for wine.
- VinPass gets people “talking” about your brand or region.
- Our strong integrations with Twitter and Facebook mean they’re not only talking, they’re sharing their experiences with their own social networks (for example “I just unlocked the Life Gets Better with Bordeaux badge!”)
We currently have over 50 sponsors that have taken the next step with engaging their existing consumers as well as exposing their brand to new consumers base through this digital loyalty and reward program. Sponsors have never before had the ability to communicate directly with such a quality target group of wine drinkers that are early tech adopters and wine influencers in their networks.Explore This »