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By VinTank, Derek Bromley, and Tom Wark

Publish Date May 6, 2009

Summary

This has been a herculean labor of love for our organization but we must first present an apology. Sometimes our ambition exceeds our means. When we first decided to publish this report, we had no real idea what a task this would be. Couple that with a brand new business and all the associated challenges, the interactivity with all the organizations, the legal reviews, and just doing our day jobs, we found that completing this report was more than we originally anticipated. Just as difficult is the speed of which things change – as fast as we’d review, there would be new changes (Facebook fan pages), new features, new companies and new ways to measure. This paper is by no means the ultimate answer in wine social media nor does it cover every possible strategy or tactic. However, we hope it offers one of the first real sign posts for our industry to begin to look at traveling down the road of wine social media. We hope it sparks ideas, conversations, and success for wine companies on the Internet.

Please also make sure to read our thanks at the end of the document to all the people who helped and inspired us.

We hope you enjoy our work and look forward to sharing a glass of wine with you in the future. We look forward to your comments on our blog and other blogs and if you tweet, please use #vintank.

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