Tech to Wine
Go-to-Market Strategies and Product Innovation
We excel at helping wine technology companies with go-to-market or escalation strategies, key business development relationships, and product innovation. Through our years of wine technology leadership and experience with some of the largest, most successful startups in wine history (and admittedly some of the failures), we have developed a strategic and tactical understanding of the industry. We know what they need and how to meet their needs.
We also pride ourselves in collecting some of the most curious and intelligent individuals to create innovation. This builds a “wow” effect that we pass through our lens to generate revenue and create healthy disruption in the market for the benefit of the company and the industry as a whole.
Since we only work with key companies, we leverage our years of social capital to help create strategic partnerships, mergers and acquisitions, and meaningful business development. In 2009 VinTank created and managed five major business development deals including a purchase of Scrugy, a wine information aggregation service, for Cruvee.com. Our firm has the visibility and strategic understanding to create the right deals to accelerate your business.
Wine Marketing Agents
We believe the wine industry needs wine marketing agents to add to the health of the industry. However, creating a marketing agent model has been rife with challenges and lacking operational partners and tools to ensure that it launches effectively. Even with all these challenges more and more marketing agents are entering in the market including Wall Street Journal, Forbes, USA Today, Amazon and more. Some of them already generating revenue of $60M and more.
VinTank has been working diligently with regulators, lawyers and operational partners to ensure we can help create a platform allowing companies to market wine and generate revenue from your marketing activities. With a stable of financially healthy partners with wine industry expertise, VinTank has a frictionless and efficient model with a strong go-to-market strategic process. Our proven model allows you to add wine to your site and generate healthy wine marketing revenue for your organization while avoiding regulatory and industry peccadillo pitfalls.