Currently Social Connect consists of a major function that is the foundation of ensuring a wineries success online and allowing a winery the ability to listen, monitor and engage with their consumers.
Social Media Monitoring with an Intense Wine Focus
VinTank’s innovative social media monitoring tool, Social Connect, is a key tool for listening to what is being said and who is talking about your wines. And, it’s FREE. Unlike other social media monitoring tools you may be familiar with, VinTank focuses exclusively on wine. Our algorithms recognize the highly specific language that is often used to describe wine. Those algorithms also recognize the context in which a word is being used. For example, a Twitter comment containing the word “blackberry” doesn’t necessarily signal that a conversation is about wine. However, when used in conjunction with a brand name, it suddenly becomes important to us – and to you as well. The other key component that distinguishes VinTank’s Social Connect from traditional Social Media Monitoring platforms is the fact that in addition to the standard social networks such as Twitter, Facebook, LinkedIn, and Foursquare, we monitor the numerous platforms devoted to wine: scores of wine blogs and discussion boards, online journaling platforms such as CellarTracker and apps such as Drync to name a few.
What does this mean for you?
It means that you now have the opportunity to listen, monitor, measure, and engage with targeted wine consumers across the social web. No longer are one-on-one experiences confined to your tasting room. You can converse with customers who’ve tried your wines in their local markets and who are spreading their experiences virally. Currently Social Connect measuring approximately 1 Million Wine Conversations Every Day. We are actively analyzing all of the following for mentions of your brand:
- 170,000 social sites including Twitter & Facebook
- 7,000 wine-focused blogs
- 60,000 forum sites
- 6.5 million social customer profiles
- 200 million tweets per day
- Location Based platforms like FourSquare, Gowalla and Yelp
What’s more, we are the only social media monitoring tool to access specific mobile and web platforms for tasting notes including
- and more…
We monitor all of these sources, then analyze and present the content in an easy-to-understand dashboard.
Some key features that you receive with your account include:
- Multiple campaigns to monitor your brand, winemaker, variety, marketing campaigns, competition and more!
- Unlimited matches with the ability to measure at the brand level
- Direct connections to over 6.5 million consumers currently profiled and interacting with your brand
- Influence scoring via Klout recognition
- Customized wine context engine
- Monthly reporting
- and more…
What’s next for Social Connect?
- Social Customer Relationship Management
- Social Media Management